Alan Smithson
Branding.
The Problem: Alan Smithson is a business advisor that offers no nonsense business advice. He needed a brand to reflect this.
The Solution: Using the initials 'AS', a system was developed to get across the jargon free nature of Alan's advice.
Testimonial: "I had no idea how to brand my business. I had a chat with David who asked me about the characteristics of the service that I planned to offer. He came up with a brand and some strap lines that summed it up perfectly, without taking it all too seriously. After all if we don’t have some fun at work we’ll pretty soon get bored with things and end up losing out. I still smile when I read his stuff, and so do most of my clients…" Alan Smithson
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